Price Advertising

Materials produced by Herbalife for use in one country may not be appropriate for use in another country. Use only the materials produced for the country you are conducting your business in. When sharing the materials with Distributors in another country, use the materials produced for their country.

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Existing Customers

General Public

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Remember

You CAN’T share dollar amounts to the General Public.

Buy one, Get one FREE!

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Remember

You CAN’T share any variation of the terms related to “free” to the General Public.

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Remember

You CAN’T share dollar amounts to the General Public.

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Below are some great ideas on what you can share

Need some advertising ideas?

Yes, as an Herbalife Independent Distributor, you may sell products, literature, consumptions and promotional items at any price you choose. The sole exception is that the IBP is subject to Herbalife suggested retail price without any mark-up.

Can I sell Herbalife® products at any price (retail or consumptions)?

• “special offer” • “____% off” • “free shipping” • “special discounts” • “best prices” • “lowest prices” • “pay less” • “apply this code at checkout"

What is Price Advertising?

What you need to know

You CAN'T share pricing with

You CAN share pricing with

Advertising prices to the general public is prohibited. General Public refers to persons who have not had prior personal contact in any manner with the Distributor placing the advertisement. For example: •Public Social Media Post •Flyers (e.g. on businesses bulleting boards) •Radio Ad (broadcasting is not allowed at all)

To preserve the one-on-one nature of direct-selling, you may only advertise pricing information to: • Existing customers (e.g. private social media group, customer newsletter, etc.) •Downline •Potential customers who shared an interest in purchasing products or provided their information (e.g. personal invitations)

Who can I advertise prices to?

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What is Price Advertising and can I do it?

The following is not permitted: • Dollar amounts • Percentage amounts • Any variation of terms related to free (except free shipping & free delivery) See more examples of what not to do: • “25 % off” • “$2.00 off” • “complimentary” • “BOGO”

When promoting prepared products (consumptions), single serve kits, and the Preferred Member Program, you may use terms referring to discounts (e.g. deal, offer, sale, special, coupon, teacher appreciation discount, military discount, Black Friday). See examples below on what not to do:

Advertising pricing information of Herbalife® Products to the General Public in print or social media (e.g. Facebook, Instagram, Snapchat, TikTok) is prohibited.

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Why is it not allowed?

To preserve the one-on-one relationship with your customers and protect the Herbalife business.

Important If you are adding a link on your post that leads the customer or potential customer to a discount code or coupon, it must open on a private channel.

Price Advertising Guidelines

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Preferred Customer

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Existing Customers

Sing up for our Preferred Customer Program!

Join our VIP Program!

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Join our VIP Program!

Note: This does not apply to retail product (closed products)